Webb Franklin holds a Bachelor of Arts degree from Mississippi State University and a Bachelor of Laws from the University of Mississippi. Franklin spent several years in the legal profession before entering public service. He served as mayor of Greenwood for two terms, demonstrating leadership capabilities in local governance. Franklin has also held various leadership positions in state and national political organizations, indicating a robust background in public leadership and policy development.

Webb Franklin's political identity is marked by a blend of progressive economic policies with surprising nods to business interests, such as advocating for both a progressive tax system and reduced corporate tax rates. Environmentally, Franklin’s commitment to reducing carbon emissions by 50% by 2030 sits alongside stringent industrial pollution regulations, showcasing a nuanced approach to environmental protection. His support for tuition-free community college and increased funding for public schools reveals a commitment to education reform, yet his simultaneous push for standardized testing reforms indicates a complex stance on educational assessment.